James R. Perdiew & Co.

(c) 2011 James R. Perdiew & Co.

5 Core Assets of Our Business

1. Cumulative and evolved learning from many thousands of statistically reliable tests combined with world class understanding of consumer behavior.

2. Marketing metrics analysis originally derived from the social sciences and honed over the last 40 years by predictive modeling.

3. Knowing the best and brightest creators of our times - and knowing how to help them achieve their best efforts.

4. Knowing how and where to mine for "marketing gold" and how to avoid repeating the failures of others.

5. History of successful investing and creation of direct marketing businesses.

"I believe that all government is evil, and that trying to improve it is largely a waste of time."

8. L. Mencken