For nearly 40 years, Jim Perdiew has served a fascinating diversity of direct marketers by helping them better identify their potentials, and craft actionable strategies and tactics to achieve those potentials via all appropriate direct marketing channels. Establishing and enforcing the highest levels of professionalism across all marketing disciplines within an organizational infrastructure that best facilitates success is essential to achieving significant improvements.

Our clients annually mail 1-2 billion pieces, scores of millions of emails, and use such other DM channels as telemarketing, websites, affiliate marketing, print ads, and more to reach their prospects and customers with the right messages at the right times.

Most fundamentally, we are all in the business of trying to better persuade fellow human beings to do what we want them to do. Through voluminous testing with replicable results and a keen knowledge of social psychology, we help our clients become leaders in their respective markets.

What We Do